Conversion Garden is the consulting brand for Xavier Colomés.
Who is Xavier Colomés?
I am a talented, passionated and skilled Digital Marketing professional with a large experience in building and optimizing websites. I'm also a lecturer in the best Web Analytics programs, frequent speaker in Digital Analytics and CRO events, writer and guest blogger.
Born in the sunny Barcelona, I grew up in Madrid where I got my degree in Political Science (Universidad Complutense de Madrid) and my first job in the Internet Industry in the year 2000, while the dotcom bubble, but I had began building websites by my own years ago, in 1997, using Dreamweaver, Fireworks and plain HTML.
After moving back to Barcelona in 2006 I joined Bayer AG as Web Consultant, helping the Bayer brands to build their websites, and managing the relationships with the internal clients. It was there when I started doing Analytics with Webtrends and discovered the marketing side of Internet.
In 2009 I couldn't find a dedicated Analytics training in Spain so I joined the first edition of the "Brand Community Manager" at La Salle Business School, where I had my first Digital Marketing training. After a period of 18 months combining my work in Bayer and some personal projects on Social Media and Web Analytics I decided to leave Bayer after a 4 years and a safe future in a huge company to pursue my dream to become a Web Analyst and Digital Marketer. The first step of that dream was: El Mundo deportivo.
In Mundo Deportivo I was SEO and Web Analytics manager, using Sitecatalyst, Google Analytics, Comscore and Nielsen to increase traffic the millions of visits we had per week. A major project there was the migration of the domain and the website platform, without affecting the rankings.
After Mundo Deportivo I joined Atrapalo.com where I started as Web Analytics manager but after 6 months, once the Analytics strategy was stablished and automated, I took my first role as Conversion Rate Optimization manager, leading a team of 2 and focused on succesfuly increasing the sales in the different Atrapalo verticals.
During my time in Atrapalo to improve my CRO skills I joined the CRO Masters Market Motive training, led by Bryan Eisenberg, and got my Market Motive certification in December 2012.
On the pursuit of new challenges I moved to London and in January 2013 I joined Intuit UK leading Analytics there and delivering amazing results both in Analytics and Conversion Rate Optimization, helping the business to grow 2x the customer base during 18 months.
After a 15 months contract as Conversion Specialist at Google (Google for Work) I'm accepting new projects starting 2017.