Specialized on Personas Creation for any type of company.

Personas are not difficult. They are complex. You need someone experienced to guide you on the process, and avoid the main risks and mistakes.

I help your team to do the full personas process (for your website or for your company) through all the stages:

  1. The Interview design
  2. Interview process
  3. Transcript and coding of results
  4. Variable and pattern analysis
  5. Mapping and initial skeleton
  6. Proto - Personas
  7. Bringing Persona to life
  8. Final Personas creation
  9. Scenarios
  10. Documentation