The Smart Website

n a world where phones, tv, and even boards are smart… what happened to our websites?  Let's take a look back.

At the beginning, the web used to be static. Then AJAX made it 2.0 and user content stuffed. That lead to social, and now... here we are, in the "big data" era, where everyone talks about it, but few really are ready to understand what's going on.

So... Why not using all the data available to make our websites smart?

Next level CRO: The Scenarios framework

ncreasing conversion rates can become very hard. After basic usability improvements are done and the best practices are already applied, we need to do something more to keep increasing Converting visitors. "Quickwins" are OK for websites where the margin of improvement is massive. But if you are already an stablished payer... well, you know it´s tough.

Increase conversions. Prevent procrastination.

Increase conversions. Prevent procrastination.

icture yourself arriving home after a hard day at work. As soon as you sit down for first time in hours... bang! you remember: My mom's birthday is next week! You need to get her something. So you start in Google. 30 minutes later.... you have chatted on facebook, checked your email 20 times, visited 3 different news sites and 10 different blogs. But no present for mum.

What happened?

You just procrastinated. You delayed a task that you had to do, but you don't fancy.

Hey! What's your problem?

Hey! What's your problem?

So... What's your conversion problem? It's not rare in this business to find practitioners optimizing websites...  without knowing what problems they are trying to fix in first place.

They know the symptoms (high bounce rate, low conversion, poor revenue) but they just don't have a clue what illness they are suffering.

Is due to a qualifying issue? The Value proposal is not clear? Are the users understanding the benefits of the product? Is it a trust generation problem? Is the page clear about what to do next?

They just don't think about it. So they start MayBe testing.

Dopamine, reward system and neuromarketing

Dopamine, reward system and neuromarketing

In previous post we've discussed long about how targeting user's motivationwill increase our conversions.

Today we'll get deeper on this topic. As deep as our brain can be. We'll be learning how motivation works from a scientific point of view and how dopamine is released, what it does, and how it affects our purchases.

Mastering persuasion: Using Social Proof to increase conversions

Mastering persuasion: Using Social Proof to increase conversions

Converting visitors who are willing to purchase in our website is not CRO. It's called Usability. And we can't stop there. We need to have more users willing to buy our products.

We need to analyze our website to solve most of usability issues, but once we've done usability fixing, we must improve conversions by sending more users to our check out process, and persuasion is the best way to do that.

Optimization, Correlation and Causality in action

Optimization, Correlation and Causality in action

Few days ago we learned from 7 mistakes I've done in A/B testing.

The last, but not least, was the confusion between "Correlation and causation". It is: testing a modification in a landing page, and assuming that the conversion rate changes are caused by that only change.